Sales Tools

The Charge Up New Jersey program to incentivize electric vehicles has paused as of April 17th, 2023. Dealerships and showrooms had until 9:00pm EST on Monday, May 1st, 2023 to enter all eligible orders from July 25th, 2022 to April 17th, 2023.

Currently, no additional funds are anticipated for FY 23. However, we will keep you updated on information regarding FY 24 funding for Charge Up New Jersey as directed by the NJ Board of Public Utilities.

The Charge Up Residential Charger Rebate remains active and is not impacted by the pause in the EV incentive program.

If you have any questions or concerns, please contact CSE at or call 877-426-2474.

Access the tools you need to answer customer questions and increase sales. 

Dealer Guidebook

This dealer guidebook was developed in partnership with the New Jersey Coalition of Automotive Retailers (NJCAR) to bring you a comprehensive Charge Up New Jersey resource.

Download dealer guidebook

Overview of Incentives Poster

This poster was designed for easy referencing within the dealership. It covers all aspects of the Charge Up New Jersey program including incentive amounts, eligibility requirements, application processes, and more. This poster also has contact information for both car shoppers and dealership staff questions.

Download poster

Consumer Brochure

This brochure covers everything consumers need to know about Charge Up New Jersey including incentive amounts, eligibility requirements and application process, as well as other incentives for EVs including tax credits, HOV lane access, regional and utility incentives. This brochure also includes inserts that cover battery and charging technology.

Download brochure

Additional Incentives

Explore the various federal, state and local EV incentives.

Additional Incentives


Review common questions about electric vehicles and Charge Up New Jersey.