Sales Tools

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As of January 1st, 2023, all Plug-in Hybrid Electric Vehicles (PHEVs) are no longer eligible for the Charge Up New Jersey incentive. Dealerships had until January 15th, 2023 to submit applications for vehicles ordered, purchased, or leased on or before December 31st, 2022.

Access the tools you need to answer customer questions and increase sales. 

Dealer Guidebook

This dealer guidebook was developed in partnership with the New Jersey Coalition of Automotive Retailers (NJCAR) to bring you a comprehensive Charge Up New Jersey resource.

Download dealer guidebook

Overview of Incentives Poster

This poster was designed for easy referencing within the dealership. It covers all aspects of the Charge Up New Jersey program including incentive amounts, eligibility requirements, application processes, and more. This poster also has contact information for both car shoppers and dealership staff questions.

Download poster

Consumer Brochure

This brochure covers everything consumers need to know about Charge Up New Jersey including incentive amounts, eligibility requirements and application process, as well as other incentives for EVs including tax credits, HOV lane access, regional and utility incentives. This brochure also includes inserts that cover battery and charging technology.

Download brochure

Additional Incentives

Explore the various federal, state and local EV incentives.

Additional Incentives


Review common questions about electric vehicles and Charge Up New Jersey.