Sales Tools

The Charge Up New Jersey Program has been successful for the second year in a row, with allocated funding expected to dwindle by the end of the week. The deadline to order, purchase, or lease an eligible electric vehicle is 9:00 p.m. ET on Wednesday, September 15, 2021.


Dealerships will have until 8:00 p.m. ET on October 15, 2021 to submit incentive applications for eligible vehicles. The cut-off date ensures that all eligible customers who are due an incentive have the opportunity to have their incentive reserved and then applied at the point-of-sale once the vehicle is delivered.

Access the tools you need to answer customer questions and increase sales. 

Dealer Guidebook

This dealer guidebook was developed in partnership with the New Jersey Coalition of Automotive Retailers (NJCAR) to bring you a comprehensive Charge Up New Jersey resource.

Download dealer guidebook

Overview of Incentives Poster

This poster was designed for easy referencing within the dealership. It covers all aspects of the Charge Up New Jersey program including incentive amounts, eligibility requirements, application processes, and more. This poster also has contact information for both car shoppers and dealership staff questions.

Download poster

Consumer Brochure

This brochure covers everything consumers need to know about Charge Up New Jersey including incentive amounts, eligibility requirements and application process, as well as other incentives for EVs including tax credits, HOV lane access, regional and utility incentives. This brochure also includes inserts that cover battery and charging technology.

Download brochure

Additional Incentives

Explore the various federal, state and local EV incentives.

Additional Incentives


Review common questions about electric vehicles and Charge Up New Jersey.